About Us

Instruxo was founded by Rafael Gerena, a former Economics Reporter for The Wall Street Journal. Rafael, whose nickname is Ralph, was often frustrated by the complexity of product guides and other forms of business information for consumers. Communicating with customers is hard in any language. So, he started Instruxo to help companies communicate with international customers in the native language they understand. This service, along with Instruxo’s business network in other parts of the world, helps U.S. companies speed sales to buyers in other countries.

Florida Technology Journal ranked Instruxo as one of “Florida’s Most Innovative Companies.” The website, Intersect.com, says “Rafael is passionate about the importance of international business and communication.”

Instruxo’s founder, Rafael Gerena, is a big believer in community involvement. As a result, he and his family volunteer at a local nursing home in the Orlando, Fl., area. Promoting literacy is another important goal. Thus, Rafael helps First Book Orlando raise money to buy books and distribute them for free to children who don’t have any. The goal is to help kids fall in love with reading and empower them with skills that will improve their lives. First Book has delivered more than 80 million books to programs serving children across the U.S. and Canada. Learn more by visiting www.firstbook.org.

Another advocacy group, Room to Read, promotes child literacy in the developing world. It builds libraries and schools, publishes local-language children’s books and supports girls’ education in south and south-east Asia and southern Africa. Learn more by visiting www.roomtoread.org.

Gregory Shrock

Finance and Legal Expert

Gregory Shrock is a managing member at Arklow Capital LLC, a New York City-based money management firm that invests in distressed firms. Greg formerly practiced law at the New York firms, Wachtell, Lipton, Rosen & Katz, and Milbank, Tweed, Hadley & McCloy. He graduated from Stanford Law School and has more than 23 years of experience in New York’s financial and legal industries.

Larry Mitchell

Author, Inventor & Animation Expert

Larry Mitchell has been working as a digital media artist and producer for more than 20 years, and has created graphics and software for TV shows, arenas, video games and commercials. He has taught and lectured on computer animation at international conferences and at various institutes and universities in the U.S., Japan and the United Kingdom. He has taught 3D design and animation to teams from a major theme park, the U.S. Department of Defense, and broadcast facilities. Larry holds patents in the fields of medical technology, women’s apparel and mobile Internet communications. He is the author of several 3D animation training titles at Lynda.com and Thompson Learning. Larry is CEO of Liquid Digital, a digital media production company in Central Florida.

Edward Paulino

Historian, Caribbean / Latin America Expert

Edward Paulino is a History Professor at John Jay College, part of the City University of New York. Edward has a Ph.D. in History from Michigan State University. He has traveled extensively to a variety of countries including Brazil, Cuba, the Dominican Republic and Tunisia, as part of his academic research. Edward is president of Paulino Education Consulting Services.

Jose Angel Ayala

Film / Technical Expert

Jose has nearly 50 years of experience in the film industry. He has developed motion pictures for companies in New York City and Orlando, Fl.